PROPERTY
Estate agents & lettings
Listings, enquiries, viewings, agreements, rent, maintenance and owner/tenant relationships.
Register interest →✦ The operating system for asset-powered businesses
Own it.
Rent it.
Run it better.
From one driveway to a property portfolio. From a customer car in your workshop to a fleet of hire vans. Objentra brings the asset, customer, money, agreements and work around it into one place.
Coming soon. We’re building Objentra now and inviting future customers to get first access, launch updates and founding-plan news.
Assets28+3 this month
Bookings42+18%
Due in£3,840On track
Income
Today09:00
Van HJ72 LKD — collect
11:30Viewing — 18 Park Road
14:00Transit — service due
Payment received£420.00
Agreement signedReady to go
Utilisation78%
Property
Vehicles
Equipment
AssetsBookingsAgreements & e-signPaymentsMaintenanceCRMRecipesReporting
YOUR BUSINESS, CONNECTED
Less chasing.
Less chasing.
More earning.
More control.
Most small asset businesses grow by collecting tools: a calendar here, spreadsheets there, payment links, email, paper contracts, WhatsApp and a folder full of photos.
Objentra is being built to replace that patchwork with one operating system.
01Look professional
Give customers a joined-up experience from first enquiry to final payment.
02Win your time back
Automate repetitive admin and keep every next action visible.
03Protect the asset
Track agreements, deposits, inspections, maintenance and history.
04Grow without rebuilding
Start with one asset, then add people, sites, companies and workflows.
BUILT AROUND HOW YOU WORKOne engine.
One engine.
Different businesses.
Objentra isn’t a property app awkwardly stretched into car hire. The platform starts with the asset and the relationships around it, then adds the workflows your business needs.
MOBILITY
Car & van hire
Availability, bookings, deposits, check-out, inspections, damage and servicing.
Register interest →
WORKSHOP + CRM
Garages & mechanics
A customer’s car becomes a trackable managed asset while it’s in your care — job cards, photos, service history, reminders and CRM.
See the idea →
MARINE
Boat hire & charter
Availability, licences, agreements, deposits, handover, checklists and maintenance.
Register interest →
HOSPITALITY
B&Bs & independent stays
Rooms, direct bookings, guest communication, payments, housekeeping and repeat stays.
Register interest →
HIRE
Tools, plant & equipment
Inventory, live availability, collection/return, deposits, inspections and servicing.
Register interest →
Also a natural fit for
Caravan ownersDriveways & parkingStorageVenuesEvent hireTrailersMarinasProperty SPVsServiced accommodation
THE ASSET DOESN’T HAVE TO BE YOURS
A customer drives in.
A customer drives in.
Objentra starts tracking.
A garage doesn’t own the customer’s van — but for the time it is in the workshop, that vehicle is the centre of the job. Objentra’s model lets the business manage it as an asset without pretending it owns it.
- Link the vehicle to the customer record
- Capture inspection photos and reported faults
- Create job cards, estimates and approvals
- Track parts, labour and service progress
- Invoice, collect payment and retain service history
- Trigger MOT/service reminders and future CRM activity
That same pattern works everywhere: managed property, consigned stock, leased equipment, customer boats, third-party vehicles and more.
CustomerSam Taylor
Vehicle assetFord TransitHJ72 LKD
Work orderService + brake inspectionIn progress
owns
currently managed by
📷 12 inspection photos
✓ Estimate approved
£ Payment due on collection
THE PLATFORM
Everything around the asset.
Everything around the asset.
One connected flow.
You choose the business setup. Objentra brings together the capabilities behind it.
Assets & relationships
Own them, manage them, service them or simply track them while they’re in your care.
Bookings & availability
Calendars, allocations, check-in/out and availability without double-booking chaos.
Agreements & e-sign
Generate, send, sign and retain the documents that make the relationship clear.
Finance
Planned support for payments, deposits, refunds, payouts and a proper operational ledger.
CRM & communication
People and organisations stay connected to the assets, jobs, bookings and history that matter.
Maintenance & inspections
Condition, photos, schedules, service history, issues and reminders in the same timeline.
Recipes & workflows
Pick a proven business setup, customise the flow, then let the routine work happen automatically.
Reporting & growth
See utilisation, bookings, income, outstanding work and where the next opportunity lives.
RECIPE
Independent Van Hire — UK
Enquiry→Licence check→Agreement→Deposit→Handover
No code required
Change providers later
YOUR BUSINESS, WITHOUT THE SOFTWARE PROJECT
Start with a Recipe.
Start with a Recipe.
Make it yours.
Instead of asking you to design a workflow from scratch, Objentra will offer guided Recipes for common businesses and processes.
A Recipe can turn on the right data, agreements, payments, inspections and automations — while still letting experienced businesses customise what they need.
“Configure the business once. Then get back to running it.”
PLANNED LAUNCH TIERS
Start tiny. Grow properly.
We’re still finalising launch pricing while Objentra is in build. These are our current planned tiers and indicative founding prices.
Pre-launch pricing notice: final prices, allowances and included features may change before general availability. Join early access and we’ll confirm everything before you pay.
SOLO
Start your little kingdom.
For individuals and tiny operators turning a few assets into income.
Indicative from£4.99/ month
- Up to 5 managed assets
- Bookings & availability
- Customer records
- Basic agreements
- Payment tracking
- Core automations
MOST LIKELY STARTING POINT
GROW
Run a real operation.
For independent hire, property, workshop and hospitality businesses.
Indicative from£29/ month
- Up to 100 managed assets
- Multiple team members
- E-sign & richer agreements
- Deposits & payment workflows
- Inspections & maintenance
- CRM, reporting & Recipes
BUSINESS
Control the whole operation.
For larger portfolios, teams, sites and group structures.
Indicative from£79/ month
- Higher asset allowances
- Advanced roles & permissions
- Multi-site / organisation structure
- Approvals & compliance workflows
- Advanced reporting
- Priority support options
PLATFORM
Build on Objentra.
For partners, integrators, marketplaces and products powered by the engine.
PricingCustomusage / partnership
- API & SDK access
- Webhooks & provider adapters
- White-label opportunities
- Custom Recipes
- Higher-scale tenancy
- Commercial partner models
COMING SOON
Help shape the way your business will run.
Objentra is currently in active development. We’re opening conversations now with asset owners and independent businesses who want a better way to operate.
Register your interest and we’ll keep you updated on launch timing, early access opportunities and founding plans.
Email us for early access
No payment. No commitment. We’ll tell you exactly what’s ready before you join.
FIRST ACCESS
Be there
from the
beginning. Objentra
from the
beginning. Objentra
QUESTIONSA few things
A few things
worth knowing.
Can I use Objentra today?
Not yet. Objentra is in active development. This site describes the product direction and planned capabilities. Early access will open in stages.
Do I have to be a rental business?
No. Rental is one important use case, but the underlying platform is designed around assets, people, agreements, finance and workflows. That also covers servicing, selling, managing and tracking assets.
Will I need to understand workflows or write code?
No for normal use. The aim is to let non-technical customers choose guided Recipes, use sensible defaults and customise through a visual interface. Developers will have separate API and SDK options.
What happens to my existing Stripe, e-sign or accounting provider?
Objentra is being designed around provider capabilities rather than forcing one vendor everywhere. Planned integrations will be introduced in stages, and more experienced customers should be able to choose compatible providers.
Are the prices final?
No. They are indicative planned launch tiers while the product is in build. Final pricing and limits will be published before customers are asked to subscribe.